Our Investing Principles

When it comes to managing your investments for retirement, you deserve a financial advisor who is willing to listen, understand your unique goals, and help you stay confidently on course. At Blake Wealth Management, we believe successful investing isn’t about reacting to headlines — it’s about following steady, time-tested principles designed to support your life’s purpose, no matter what the markets bring.

Purpose ➡ Plan ➡ Portfolio

Before building an investment portfolio, we first seek to deeply understand your purpose for your money. Whether it’s ensuring lifetime income, traveling more, supporting family, or leaving a legacy, your financial plan will guide how we design a portfolio to support what matters most to you. See our Financial Planning Principles.

We Align Your Investments with Your Life Stage and Goals

Your investments should reflect your time horizon and your stage of life. We believe in aligning long-term investments for long-term goals—and safer, more liquid investments for near-term needs—so you can move forward with clarity and confidence.

We Stay the Course

Volatility is a natural part of investing for the long term, and all investments involve some risk. However, historically speaking, it’s clear that investing is much more about time in the market than timing the market (i.e., the best portfolio in the world will not work if you can’t stick with it.) As such, we do not chase performance or fads, nor do we react to the latest market catastrophe, as those actions invariably introduce new, unnecessary risks to your financial plan. If your portfolio is aligned with your goals and time horizon, there should be few causes for change regardless of the news or fads of the moment.

We Prepare, We Don’t Predict

Because we expect bear markets (we just don’t know the timing of them), we purposefully prepare both mentally and financially for whatever may come next through relevant ongoing communication and easy-to-understand financial strategies so you can feel comfortable standing by your plan during stressful times.

We Manage and Minimize Expenses

We believe that a diversified portfolio of low-cost funds and ETFs will serve you best in the long run. Additionally, taxes and transaction costs can cause a significant drag on performance, so we seek to minimize these expenses wherever prudent and possible.

We Follow Our Own Advice

As the steward of many of our clients’ complete financial lives, we follow the same investment principles for our own finances.

We sincerely hope that through our collaborative planning and principles-based investing philosophy, you will feel encouraged to tune out the media and enjoy life a little more.

Neither asset allocation nor diversification guarantees against investment loss. All investments and investment strategies involve risk, including loss of principal. Past performance of any security or strategy is no guarantee or indication of future results or performance. Market conditions change continuously.

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Our complimentary process to help you answer your most important retirement questions.

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